Experienced and Dedicated Sales Professional with a demonstrated history of working in the FMCG industry. Detail and Analytics oriented with expertise in planning & executing projects and leading teams to consistently meet key deliverables .Driven strategic initiatives like CX transformation, business excellence & alliances as manager strategy
National Trade Marketing Manager FMCG Company
- Project Manager (Loyalty Programs), CMM (B2B), Trade Plans & Spends Rationalized spends in program and brought back structure in current loyalty program;
- Developed new MOP principles for all channels to bring rate parity in trade; led AOP revision for H2 – Leading next AOP planning from business side in liaison with business team & business finance
- Ideating, creating and Executing Launch and Restage Plans for All India Premium and Regional Beverages Brands Working on developing crawler for E-com B2B for better tracking of MOPs, availability & POD
- Developed a new role Commercial Analytics – use RCA methodology to maximize business and profits
- Responsible for designing, execution and in-store tracking of ALL visibility elements across geographies and brands Annual Budget Planning for trade spends by channel, key SKUs, geography & Trade Loyalty Program
- Responsible for ideating and executing multiple restage and activation campaigns across brands
- Responsible for setting up routines, processes and driving discipline with respect to merchandisers and retail executions
- Responsible for controlling Trade Marketing Budget for West Responsible for approving, tracking & driving rentals strategy in off- trade and on-trade
Trade Marketing Manager FMCG
- Responsible for Trade offers across Delhi/Gurgaon including upcountry markets of Noida , GN with annual turnover of 120 Cr
- Gurgaon
- Optimizing the visibility budgets allocated to outlets basis efficiency of sale and ranging along with their strategic location Identify and expand wholesale network, devise volume/ variant schemes to drive sell in and sell out
- Responsible for planning & executing trade inputs in the channel. Lead design and deployment of activations to use the channel as a complementary RTM
- Planning / Execution / Tracking of Trade marketing promos, Visibility programs for entire brand portfolio GT Channel in line with Brand Team and National Trade Marketing – Brand Custodian for All Foods Brands
- Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and manage the Trade Marketing budget. Develop strategies to increase the company’s top line by penetrating its high-value product range
- Introduced channel wise Hi-5 trade marketing execution standards; Measurable outputs (% adherence, % offtakes)
- Drive visibility in General Trade & Modern Trade through Merchandizers to enable sell-outs Launch new Products across ensure sustainable business from them
- Stock forecast planning in line with sales plan to minimize Ageing and liaison with Logistics for seamless stock movement
- Understand market dynamics to take trade marketing decisions. Track the performance by measuring and monitoring effectiveness of various activities
Area Sales Manager FMCG
- Responsible for ideation and execution of on field initiatives and driving strategy at cluster level aimed at Premiumisation , Competition fighting and Higher value Growth.
- Noida
- Ensuring proper planning and execution of field marketing activities to increase awareness and product visibility at tertiary level. Responsible for ideation and execution of on field initiatives and driving strategy to ensure higher value sales
- Handling monthly target planning & delivery through network expansion, channel partner & cross functional management (SCM and Commercial)
- Led the fastest growing depot (12.1%), Rajasthan in the North vis-à-vis a 7.2% growth of Division in 20-21 against a CAGR of -0.3% Leading a team of 11 TSOEs directly and a field force of 170 FF across a network of 37 channel partners
- Handled volume & value delivery of ASM area with 40 channel partners catering to a market of 3600 retailers under 320 BTS’s Conceptualized & implemented GTM strategy for Hair Oil products; recognized as Best Practices ; emulated across India Capitalize on Core Distribution to enhance GTM for new product-category launch
- End to End operations by coordinating with Supply chain, Brand and Finance team to ensure timely availability of right stock, visibility, Trade support & Financial hygiene
SKILLS
Expertise : Product Management • Data Analytics • Model Development • Machine learning • Credit Risk Management • Operational Risk Management • Team Management
Daily Tools : Agile (Jira, Confluence), UX (Draw.io), Data (BigQuery, DataStudio), Analytics (Amplitude, FullStory), Technical Architecture (APIs, FE Dev, BE Know-How) ,Mixpanel, Google Analytics, Firebase Analytics, MS Clarity Figma, Balsamiq, Jira, Confluence, Slack
Strengths : Problem Solving Critical Thinking Verbal/Written Communication Detail Oriented Collaboration Data Driven Customer Oriented Design Thinking
Soft Skill : Detail oriented mindset • Out of the box thinking • Apt decision making • Number crunching • Problem Solving INDUSTRY Fintech Lending E-commerce & Internet B2C & Services
