8 + years of work experience with 5+ years of hands- on experience in product management ( B2C, B2B, Internal Products etc) Key Expertise Areas: Product development | Product strategy | Product management | SaaS | User experience | Personalization .Opportunity to do pioneering work in scaling First Mile (Marketplace Ecosystem) and Last Mile (Captive as well as Vendor/Freelance Ecosystem) .Experienced in disrupting the existing processes, business models and customer behavior leveraging innovations in technology
Senior Product Manager
- Improved customer satisfaction score by 25% and first-time resolution by 8% for high value customers: Built a system to identify and route priority conversations to the best available agents
- Led the product development of a B2C project (Pre-launch phase) for capturing user demand (Building traffic and leads) & bookings
- Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize user retention rate.
- Fine-tuning across multiple modules (products, pricing, orders, website checkout journey etc)
- Working very closely with Business, Marketing, SEO, Design and Engineering teams to build and execute the product roadmap.
- Set up a pod for customer care products with POCs from design, analytics, DS & engineering team
- Led a diversified team across product, tech, UX, marketing, legal to launch key capabilities in 6 months
- Create new revenue stream from acquisitions while adding value to customer interactions, adding 5CR in revenue books in month of launch
- Drove new users engagement from 11 mins MPU to 15mins MPU by launching onboarding flow to serve personalized content
- I ncreased engagement (MPU) by 23% by revamping recommendation engine to serve personalized content for easy discoverability
Senior Product Manager
- Built and deployed an inhoused lending platform for ~1Mn. sellers with modular and reusable rails
- Built & Scaled B2C platform for onboarding partners, Supply planning, Customer level picking and verification, Inventory management
- Build sustainable solutions first and last mile Supply Chain Ecosystem to ensure scale, optimization, and customer delight
- Gurgaon
- Created Self Serve Onboarding Roadmap for SMB merchants by implementing automated workflows. Brought down KYC TATs by 66%
- Conceptualized and launched merchant lending program and product in 3 months for ~10Mn. merchants .Successfully integrated and ran product and operations with 10+ lender partners across business cohorts
- Formulated the product strategy; built the core SME accounting product with integrated payments which was used by 7 Million SMEs.
- Conducted 100+ product discovery sessions, competitor benchmarking and industry analyses Working on improving KPI’s for the products including traffic, engagement and conversion.
PRODUCT MANAGER Ecommerce Company
- Launched a referral program for organic user acquisition strategy which helped gain 30-40% new users within a span of 4-5 months
- Analyzed past cohorts of High Value Customers (HVC) to identify signals that act as leading indicators of balance buildup by users
- Marketplace ERP Re-architecture: Design and Deployment of Web application for seller pickups for market-place
- Overhauled legacy Referral system to introduce a unique gamified Referral ladder leading to jump of around 10X in organic App Installs.
- Stakeholder interaction across the product lifecycle, driving decisions or collaterals in positioning the product
- Designed and shipped UX improvement features for easily usability of native mobile apps, improving NPS score by 30
- Drove platform UI redesign, while upgrading the tech-stack to React and setting a stage for future enhancements
- Aligning business and cross-functional technical stakeholders, documenting product backlog, reviewing metrics and KPIs, reporting accomplishments, presenting recommendations, adhering to the organizational OKRs
- Improved notifications Information and CTA, which resulted in 86% growth in feature usage within a quarter
Skills
Product Management Product Roadmap Strategic Thinking Research and Documentation JIRA FIGMA
Google Analytics Google Analytic UI/UX experience Wireframe Creation A/B Test
User Research Product Requirement CleverTap, Amplitude
Daily Tools : Agile (Jira, Confluence), UX (Draw.io), Data (BigQuery, DataStudio), Analytics (Amplitude, FullStory), Technical Architecture (APIs, FE Dev, BE Know-How)
