Summary
Experienced Advanced Analytics Delivery Lead with 11+ years in high-impact project delivery across Finance, Supply Chain, Sales, Marketing, and Customer Services. Skilled in Python, R, and data analytics for structured-unstructured data insights. Top performer, fast tracker, adept at collaboration, and mentoring for organizational goal achievement.
Role 1 : Lead Analytics
| *Lead product analytics team which includes storefront, recommendation, and search analytics *Work on improving search and recommendation experience with data science and product team Defining, tracking and improving key metrics and communicating business trends to stakeholders Create reporting infrastructure/dashboards for business process management and data mining *Use advanced analytical tools and machine learning models to interpret data, identify trends and translate analyses into recommendations to improve effectiveness and support business objectives * Improve coverage, relevance, and conversion of recommendation propertiesImprove conversion rate for different user cohorts by working on pain points Projects *Leading a team of 15 business and data analyst to solve the problems from three charters *Crated a model to explain variance of metrics to enable self-serve for RCAs *Created real time alerts across funnel to reduce the downtime of platform and improve user experience *Worked on standardizing events and data models to ensure seamless and quick implementations *Worked with Data Engineering team to create an AB platform that helped in standardizing the AB experiments and enabled self-serve in AB analysis and conclusion *Worked on defining quality of engagement of users that helped in better user targeting *Devised a demand sensing model that uses search data to determine how demand is shaping *Created a framework that determines the propensity of users towards value added service *Created a model that creates category pairs that can be used for ranking of recommended product |
Senior Data Insights Analyst
| *Designed and Automated a manual intensive data security design through VBA for Compass Console for Success Managers to create persona and location based data visibility to reduce monthly manual efforts by 90% with zero defects and protect sensitive information *Created and maintained highly interactive dashboards on Org 62 and Einstein Analytics on Sales Operations and Support Operations adaptive to middle and upper management consumptions *Designed and developed Tableau and Einstein Analytics Dashboards to create a single hub & source of truth of all the key success metrics to provide timely insights & trends as equipment of strategies to senior management *Identified key metrics comprising Sales scorecards to design a single Scorecard dashboard, by requirement gathering, data source identification, field mapping, ETL, gap analysis and UAT as a solution architect *Trained and certified Customer Narrative Presenter and Case Management 101 |
Data Specialist
| * Data and business analyst for the ‘Marketing Catalyst’ tool * Worked on custom building a marketing analysis tool for forecasting future marketing budget for various client SBUs (CPG Major) across the world, through mining, transformation and loading of the data. • Data exploration, analysis, interpretation and visualization of complex and heavy client data through the marketing analysis tool. • Worked extensively on very large data sets (both structured and unstructured) to design, develop and implement pre-product prototype solutions using Macros and VBA. • Worked on designing & developing algorithms while defining the path to implementation with IT teams as a SME of the marketing analysis tool. • Developed scripts for automating the testing of consolidated data for the pre and post data loading scenarios in the tool. • Extensively interact and engage with the client to discuss incremental inputs and new features for the tool. |
SKILLS
Python – Proficient R programming – Proficient
Statistical Modelling Proficient Machine learning – Proficient
Deep learning – Proficient Computer vision – Proficient
Pytorch – Proficient Tensorflow – intermediate
SQL – Proficient NLP – intermediate
MLOps: Basics Adobe analytics– proficient Tableau – Basics
MS Office– Proficient
