Lead Digital Marketing Manager with expertise in Media Planning, Campaign Management, Optimisation and Analyzing the performance and optimizing the campaigns to drive high intent traffic and generate leads with strong focus on ROAS and ROI.Skilled at analyzing market trends and customer needs to develop highly-effective and targeted marketing campaigns.
SKILLS AND TOOLS
Google Analytics , SEMrush, Crowdtangle, RivalIQ & Tableau, Power BI or Advanced Excel,Amazon Ad, Criteo, Pinterest, TikTok, Twitter Ad, LinkedIn Advertising & Taboola,Search Ads, Display Ads, Keyword Optimization, SEM, Web Analysis, Keyword Research,Google AdWords, Campaign Manager, SA 360, Google Analytics, Google Webmaster,Bing Ads, Google Ads Editor
AREA OF EXPERTISE
Performance Marketing Campaign Management Shopping Ads PLA/LIA/Smart) Display Marketing Google Search & Display Google Analytics / Appsflyer Media Buying Media Planning Search Engine Marketing Reporting/Analysis Programmatic BuyingInterest Performance Dashboards Linkedin Marketing
Senior Digital Marketing Manager
- Built the digital team from scratch for different sub functions like Performance Marketing, SEO, Customer Lifecycle Management (CLM), Events and Social Media
- Developing an understanding of the drivers of customer acquisition, activation and retention and translate those insights into go-to- market programs, campaigns and promotions.
- Responsible for the planning, execution, and optimization of paid marketing campaigns across various channels such as Google AdWords, Facebook Ads, and other platforms.
- Increase in ROAS by 40% from Paid Search and In-App campaigns .Reduction in CPL by 44% from SEM .29% improvement in revenue, with 41% reduction in spends on website. Maintain a ROAS of 16X on Marketplaces.
- Monitoring and analyzing website performance through web analytics, Google search console and site improve across website. Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPI).
- Handling entire Paid Digital- Conceptualization and implementation of Google Ads Search and Display campaigns, Facebook lead generation and brand awareness campaigns, and Bing search campaigns
- Optimised CVR by 70% by conducting and supervising A/B & multivariate testing at product level
- Creating budget and monitoring & controlling costs; tracking product performance & ROI; analyzing key metrics/reports, recommending continuous improvement
- Performed keyword research, built out effective keyword lists, wrote and optimized creative to drive Quality clicks and conversion
Digital Marketing & Community Manager
- Draft Resume Planning & managing the campaigns in Google AdWords(YouTube Ads), Amazon Ads, LinkedIn, Facebook, Twitter, Criteo, Pinterest, TikTok, Taboola & other platforms (Third Party Websites) for better ROI
- Created and executed Ad campaigns for Facebook and Instagram. Used A/B testing to optimize the ads. Produced 4X revenue with X spend
- Dashboard. creation and data visualizations for campaign and website performance reports using Google Analytics 360 and Adobe Analytics
- Lead day-to-day management of Search, display, and paid social campaigns
- Performed keyword research for product blogs and created backlinks for the website
- Oversee digital activity including Google ads, Facebook Ads, Website management, Sales funnel, Analytics and Reporting.
Digital Marketing Executive
- Driving the retention for our end advertisers through proactive campaign management and consistently monitoring performance i.e. quality metrics such as DAU/MAU, CTR, CPC, CPI, CPL & CPA
- Developed new campaigns by segregating products, increasing sales revenue by 6x & increased ROAS by 153% YoY for an online Brand Audience behavior analysis and Insights through YouTube Analytics, Google Analytics 360, Rival IQ & Crowdtangle.
- Continuous SEO efforts on the blog pages for a Fashion Brand resulted in 188% increase in organic traffic. The share of organic traffic to overall traffic increased from 32% to 50%
- Conceptualized & executed social media Facebook, Twitter & LinkedIn) campaigns keeping the right branding message in mind. Developed and managed paid social campaigns.
- Run A/B test experiments on landing pages and text ads to produce the best conversion rates for clients
- Trafficking 3rd party tags and implementation of 3rd party tracking pixels, click trackers, implementing macros, and targeting the campaigns
CERTIFICATES
Facebook Blueprint Certifications
Bing Ads – Microsoft
Digital Sales Certification- Google
Display & Video 360 Certification Exam – Google
Google Ads Certified Measurement
SEO Fundamental Certification- SEMrush Hubspot Inbound Marketing
Meta Certified Media Buying Professional
