A management professional with 7 years of cross- functional experience in Corporate Strategy, Consulting, Sales, Marketing, Business Development and Project Management Extensive start-up experience in developing & scaling ecommerce & content businesses; building & mentoring teams with strong cross-functional business & product management expertise . Extensive hands-on experience in scaling up operating models, devising go-to- market sales/business strategies and setting up sales teams for sustained excellence through increased productivity
Contents
Vice President, Business Strategy, CEO’s Office Ecommerce Company
- Define the overall business & product strategy with the CEO, do organization-wide goal setting, annual-operating plans in synch with the short & long-term business objectives
- Provided strategic, financial and analytical assistance to CEO, and managed various ad-hoc special projects . Created customer experience team to understand customer problems/needs and driven product and process changes
- Conceptualized, designed and executed multi-channel marketing plans to extend category awareness & drove customer acquisition
- Spearheading redesign & launch of Jeeves’ new Brand Identity, logo, CVP, positioning & managing its overall social media campaigns
- Owned the revenue, PnL, selection, pricing and procurement for all product- categories listed on the platform contributing to revenues of a few hundred crores per annum
- Prepared investment memos/pitch decks, build business plan for next 3 years and successfully secured $98mn funding .Launched prepaid card and digital lending product, developed its complete value proposition and product journey
- Enabled > 6x growth in revenue; a 10% reduction in the cost-per-stream in the past 24 months
- Understand customer behavior for new products by piloting new Loyalty Programs to increase the LTV per customer for the platform
- Ownership of sales processes, day to day operations, productivity benchmarks, performance assessment across levels/markets and working with cross functional stakeholders to drive change wherever needed
- Conceptualized and scaled-up non-traditional business models, formulated growth strategies and transformational initiatives
Senior Manager : Strategy ECommerce Company
- Leading end-to-end business operations (Strategy, Business, Finance, Operations, Market Development, P&L) managing turnover of INR 115 Million across 5 countries; created 5000+ new customers (B2B)/point of sale (POS)
- Led a salesforce effectiveness engagement covering BPR, automation of primary & secondary advertising/promotion claims, implementation of CRM platform to reduce claim processing time, enhance claims accuracy
- Growth strategy, government strategy, investment strategy, feasibility studies across sectors and geographies (South/SE Asia, Middle East, Africa)
- Owning high value projects like Sales Org design, compensation & incentive structure, headcount budgeting, performance assessment, MPF renegotiation sprints & compliance
- Built an extensive lead management system and analytics platform to ensure optimal funnel conversion
- Ideating & executing community development programs to build brand affinity and drive customer loyalty while based on insights gained through market research
- Led a margin enhancement diagnostic study covering areas like assortment, inventory optimisation, supply chain design, pricing, promotions effectiveness, space productivity resulting in an EBITDA improvement opportunity
Manager – Business Finance& Strategy Fintech Company
- Developed the first bottom-up planned Annual Operating plan based on trends, business levers and specific projects with clear accountability. Met the AOP plan with less than 10% variance bringing in predictability
- Co-own the product roadmap for Growth initiatives & feature prioritization for organic traffic, user engagement & revenue features
- Conceptualized and implemented real time CXO dashboards to track key business metrics and work-boards
- Evaluate multiple new Performance Marketing channels for efficient incremental growth in App installs & new users at scale – Introduced DBM for Digital branding and managed OTT platforms like Hotstar, Netflix, etc to measure impact as compared to TV
- Improved supply funnel conversion by 2x through enhancements based on tracking, analytics & A/B Testing
- Researched and formulated product requirements for WhatsApp based chatbot for on-boarding
- Evaluate multiple new Performance Marketing channels for efficient incremental growth in App installs & new users at scale
- Managed group-wide cost optimization program aimed at lowering costs, simplifying structure and streamlining operations across areas – manpower, business process, Infra/G&A and IT; cost-to-income reduced ~40% to 25% over past 2 years
- Tracking revenue, margins and other line items in the P&L and control quality of buying through analytics. Control inventory, payables to manage working capital and cash flow targets. Reduced working capital
AWARDS
Secured All India Rank (AIR) of 1248 among more than 500,000 candidates in IIT JEE
OPJEMS Scholar: OPJINDAL Scholarship for excellent academics and leadership
Smart India Hackathon,2020
1 of the 11 summer intern nominated for Best Summer intern award out of 19 summer intern
Celebrates Excellence (CE) Award for outstanding delivery
2/5 selected of 160+ applicants for India Conference by Ross School of Business, USA
Business project idea ‘XXXXXXX’ submitted and selected in Mahindra: Spark the Rise 20XX
