Passionate Marketing guy with more than 7 years of experience with Data driven and result oriented approach in Digital Marketing .Utilizing omnichannel digital marketing strategies for user & revenue growth .
SKILLS AND TOOLS
Google Ads (Universal App Campaigns, Google Search) | Sprinkler, KonnectInsights, True Social Metrics Facebook Business Manager | Google Analytics | Apple Search Ads | Microsoft Excel | Microsoft PowerPoint | SFDC (Sales Force Dot Com) | LinkedIn Sales Navigator WebEngage, Techalpa Kenscio |SEMrush, Ahrefs, Ubersuggest|HubSpot, Salesforce, Omnisend & Wati|
AREA OF EXPERTISE
Paid Channel Advertising Paid Search Marketing App Store Optimization Team Management Growth marketing Apple Ads Content Optimization Lead generation Budgeting and Allocation Progmatic Buying Analytics Tools (ComScore, GA, SimilarWeb) Mobile Marketing (AppsFlyer, Clevertap, Firebase)
WORK EXPERIENCE
Performance Marketing Manager
- Leading performance marketing on channels like Facebook, Snapchat & Linkedin for splatform marketing and handling a budget of $ 6 Mn per annum
- Running Automated Ads & DPAs (for both retargeting & prospecting) using marketing automation with marketing engineering team & platforms like Smartly
- Accelerate Revenue & Customer acquisition for Website; Strategize to optimize ROAS & maximize new user growth Achieved 22% MOM cost savings through feature optimization & promo personalization
- Implemented influencer strategy which helped to acquire the first-time app users at 41% better costs than statics and achieve 2X Scale with 37% lower CPI’s, 65% lower CPR’s and 31% lower cost for app events
- Daily funnel and system analysis of the platform to optimize the DAU, website time, and payment metrics
- PowerPoint Presentation Responsible for New user acquisition through paid channels such as Facebook, Google Adwords, Display, Linkedin, Bing Ads, Youtube, etc
- Campaign Optimization at every level like Budget, Keyword, Ad copies, Landing page and more.
- Manage all digital marketing channels including Google, Facebook, Instagram, LinkedIn, Criteo, Clavertap, Gupshup, Appsflyer, Outbrain etc
- Working with media partners and internal stakeholders for end-to-end campaign management , customer engagement through gamified landing pages as well as social contests
- Successfully reactivated suspended Facebook ad account, starting from none to getting a Facebook ad credit line
Senior Executive-Digital Marketing
- Setting up CRM, Google Analytics, Search Console, & SEMrush for improved data tracking & analytics Monthly Media Planning to drive maximum results that are profitable and track sales from each channels.
- Hyderabad
- Analysis of performance for digital marketing channels and creation of marketing plans for the quarter based on company revenue targets.
- Drive digital marketing efficiency and reach through continuous communication testing (a/b), innovation using different platforms, and new formats and planning with Google/ FB/LinkedIn as partne
- Monitoring the execution of marketing plans and taking steps to optimize based on the sales funnel.
- Using internal Analytics tools in conjunction with Google Analytics, Google Optimize and Tag Manager to maximize efficiency of campaign spend
- Design and execute all aspects of digital marketing campaigns including Push, SMS, email, PR, on- ground GTM and advertising campaigns
Digital Marketing Executive
- Formulated paid search & social strategy to boost client’s ROI by 3.5x
- Delivered 19% growth MoM in transactions across channels (Paid Search and Facebook), with 58% growth in Paid Search alone with 24% growth in Search ROAS
- Manage lead generation campaign on Google and Facebook marketing platform to activate B2C customers
- Plan, execute, and monitor online marketing campaigns across paid channels (Google,Facebook, Instagram, YouTube, Affiliates, etc.), and organic channels such as content and SEO
- Manage all efforts and goals on organic and digital paid: SEO, SEM, Display, Paid Social, Affiliate. Serve as the strategic lead for programmatic display, especially the Double Suite
- Optimized processes by using and analyzing Google Analytics, SEMrush, HubSpot, ZOHO, Mailchimp, · Ideated & ran ROI driven campaigns (Search, Display, PPC, Remarketing, Social Media)
CERTIFICATES
Google Ads Search Certification Facebook Blueprint Certifications
SEO Fundamental Certification- SEMrush Search Engine Optimization, LinkedIn
EDUCATION
CERTIFICATES
Google Tag Manager Certification
Google Analytics GA4 Linkedin
Digital Sales Certification- Google
HubSpot – Inbound, Email Marketing, Content Marketing
Google Ads Search Certification
Facebook Blueprint Certifications
SEO Fundamental Certification- SEMrush
