I have helped many B2C, B2B, D2C companies in increasing user engagement on their products/services .5 years of experience in Interaction Design with expertise in Product and Enterprise applications, Project management, and Research methodologies Represent consumers voice at operational, tactical and strategic levels and contribute in growing the business by removing complexity and ambiguity
Lead User Experience Designer
- Defined UX measure a new categorizing mechanism for any comments/feedback shared by users which helps better understandchallenges and product sentiments to influence product roadmaps.
- Worked in multiple roles from heading Product to team to business which includes designing the entire mobile first – Immersive web portal, team management & business Strategies
- Mentorship & hiring of the UX team, establishing and maintaining core UX processes, such as research, usability testing, A/B testing, core metrics impact
- Conducting user researches for internal CBRE products across different geographies (India, Australia, Singapore, Dallas, London) and with varied user profiles
- Mentoring for UX processes across the company Interviewing and hiring talent for UX team
SENIOR UX DESIGNER
- Responsible for Research, Delivering and testing design and prototyping for Android, iOS, web and desktop. Working wth PMs and engineers to define the features and front end designs.
- Prepare sketches of ideas, detailed wireframes, illustrations, Mockups, or prototypes, using Adobe Creative Cloud, Sketch, Figma lnvision and Zeplin .
- Understand the user behavior through analytics tools. e.g. User Experior, Adobe Analytics, Mouse Flow.
- Creating actionable reports consisted of journey maps, personas, etc. & presented to non-researchers (designers, product managers, CXOs, etc.)
- Created a guide on how to run basic moderated usability tests to help 5+ colleagues across different teams and team of vendors
- Conducted qualitative research ethnographic studies Captured field notes .
SKILLS
- Professional Skills : Team Building UX strategy User Research Product Design Prototyping Storytelling Process Implementation UX Content Auditing User Experience, User Research, User Flows and Journeys, Information Architecture, Wireframing, Prototyping, Personas, User-Centered Design, Creative Direction, Visual Design, Mobile Native Apps for iOS & Android, Responsive Web.
- Design : User interview, focused group discussion, card sorting, persona building, user journey map, storyboard, wireframing, visual design, hueristic analysis, prototyping, usability testing and collaboration.
- Passion : Usability Evaluation Competitors Analysis Data Analysis Information Architecture User Research & Interviews Prototyping Wireframing Heuristic Evaluation Visual Design
- Software : Figma Sketchapp Photoshop Illustrator Invisionapp Zeplin Adobe XD Adobe Illustrator Adobe Photoshop Figma Adobe After Effects Corel Draw Autodesk Maya Logic Pro Blender Unity 3D Adobe Primer Pro Davinchi Resolve Adobe SpeedGrade Autodesk 3Ds Max GIT
- Research Methods Surveys | Heuristic Evaluation | User Interviews | Remote User Testing | Guerilla
- Testing Design & UX Research Methods (e.g. usability testing, interviewing, ethnography, remote research, diary studies, participatory design, field immersions & intercepts, etc.) Diary studies Survey Design Contextual Inquiries Guerilla research Personas Journey mapping Heuristic evaluation A/B testing Card sorting User interviews, diads, triads
- Prototyping Rapid prototyping using Marvel, Invision, Proto.io
